A channel to every owner
Your service messages (servicing reminders, important information) reach them through Custoce, without you needing to know who they are. Including after a resale.
Digital passport for watch houses
Stay connected to every watch you sell.
Custoce gives every watch a digital passport, issued by your house. It follows the watch from owner to owner, resale after resale.
- Shopify integration
- Ready in two weeks
- Data hosted in Europe
- In French, English and German
Three promises
Issued by your house.
Your name is on the passport, for the whole life of the watch.
Provenance and service.
Every service and every change of owner, dated.
Two checks.
The QR code alone is never enough: the serial number and an email confirmation are also required.
How it works
Three moments in the life of a watch.
- 1
You issue the passport.
At the point of sale, online with Shopify or at the counter. The watch receives its digital passport, tied to its serial number.
- 2
The client activates it from the box.
They scan the QR code, enter their watch's serial number and confirm by email. They then find their watch, its warranty and its history in their owner space.
- 3
The passport follows the watch.
At every resale, the seller starts the transfer from their owner space and the buyer confirms it. The history stays attached to the watch.
The life of a watch
Forty years, several owners, one passport.
2026
The sale.
Your house issues the passport. The client activates it from the box.
2031
The service.
Your workshop records the service. The owner receives your reminder.
2038
The resale.
The buyer confirms the transfer. The history stays attached to the watch.
2045
The theft.
The watch is declared stolen. Every check of the passport flags it.
2066
The inheritance.
The watch passes to the next generation, with its whole history.
At every stage, your name stays on the passport.
The card and the passport
The passport does not replace your warranty card. It extends it.
| Situation | With the card alone | With the card and the passport |
|---|---|---|
| After the first resale | The contact is lost. | The passport follows the watch. |
| Services | Scattered, often untraced. | Recorded and dated. |
| Proof of ownership | Whoever holds the papers. | The holder recorded in the register. |
| In case of theft | Nothing flags it. | The watch is flagged at every check. |
| Your name | On a card, in a drawer. | On the passport, for life. |
In figures
2 weeks
to your first passports
€0
in setup fees
€0
when the watch changes hands
€0
for your clients, for life
What your house gains
A connection that is no longer lost at the first resale.
Simpler after-sales service
Digital service book, history of work carried out, warranty tied to the watch.
An overview of your fleet
The watches in circulation, their status and their transfers, on a single dashboard.
Resale with peace of mind
A verifiable history reassures the buyer and protects the value of your watches.
Setup
Your first passports in two weeks.
- 01
A conversation with your house.
We learn about your watches, your points of sale and your online shop.
- 02
Verification of the house.
We confirm your identity as an issuing house.
- 03
Connection to your tools.
Your online shop, or simply a web interface if you sell in store.
- 04
First passports.
Every watch sold receives its own.
Works with your tools
Shopify
Native integration.
Other online shops
An open application programming interface (API).
In-store sales
A simple web interface, at the counter.
No IT project on your side.
Our commitments
Discreet today. Lasting for ever.
Discretion, as a principle.
You see your watches, their status and their history. Not the identity of their owners. Data is hosted in Switzerland and processed in compliance with the GDPR (General Data Protection Regulation). The full serial number is never displayed publicly.
Permanence guarantee.
A passport must last as long as the watch. Your data belongs to you, every passport stays verifiable without us, and our commitments are set out in your contract.
Read the permanence guaranteeIn Europe
The digital product passport is coming.
The European Union is rolling out the digital product passport, starting with textiles in 2027. Your watches can have theirs today.
At the great houses
A service already offered, now within your reach.
The largest manufactures have been equipping their watches with a digital passport for years. Custoce brings that service within reach of independent houses.
Five places, until 31 December 2026
Founding houses.
The first five houses are building Custoce with us. In return, they keep terms that will never be offered again.
No subscription, for life
The software is yours, free of charge, for ever.
A product shaped with you
A direct line to the founder. Your needs steer the next features.
A place on our site
If you wish, your house appears there among the founders.
Become a founding house
The offer closes at the fifth signature.
Contact
Let's talk about your house.
A first conversation, with no commitment. A person at Custoce reads every message and replies to you. Never a mailing list.